Orientation and discoverability


Without any prior knowledge, users had little idea where to start, what to do or where to find the information they were looking for.

Location analytics is not an easy game. Even with considerable previous knowledge the orientation was still very difficult. It was in fact so bad, that members of our own team were unable to find certain information they themselves put up there for a client several weeks ago.

The product was claiming it is not "yet another GIS tool", while users needed to be virtual experts to retrieve any meaningful results from it. The learning curve had an extremely unfavorable shape.